https://www.emeliechengpollard.com/contact daily 0.75 2020-05-20 https://www.emeliechengpollard.com/about daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1589893552906-DAB84QCYF1YK8BD56813/Emelie-Cheng_2019.jpg About I’m an art director and graphic designer with over 20 years of experience in strategic branding, communication, advertising, and packaging design. Originally from Canada, I found myself in Sweden in 2006 and have called it home ever since. Most of my career has been spent as a senior creative in the agency world – having learned the ropes in New York City and expanded my experiences here in Stockholm, where I’ve collaborated with some of Scandinavia’s most iconic brands. In addition to agency work, I’ve freelanced, led an in-house team of packaging designers, and co-founded a design studio that focused on the arts and sciences. My most recent role was Art Director at H&M, where I had the opportunity to widen my skill set to include specialised experience in working with kids, which was a lot of fun. I’ve worked across all mediums—from print and digital to physical spaces—and with clients ranging from independent start-ups to global brands. Regardless of the size of the client or the scope of the project, I believe in thoughtful, thorough, and emotional design and communication – with solid strategy at its core. With degrees in both Economics and Design, and cultural roots all over the world – my background and interests are eclectic to say the least. Meeting and working with people from diverse places and industries are among my favourite things in this line of work – so please feel free to get in touch if you are curious about collaborating. https://www.emeliechengpollard.com/work daily 1.0 2025-03-21 https://www.emeliechengpollard.com/work/hm-so-what monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/fcf1c361-056d-4a27-b3b8-5267e63bf471/4045B_03_FINAL.jpg https://www.emeliechengpollard.com/work/hm-so-what-ydejn monthly 0.5 2025-03-13 https://www.emeliechengpollard.com/work/hm-role-models monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/e9e512e4-782c-4627-af7b-ddc11a614fef/24_06_04_H%26MRoleModel_Bontle_1110.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/8a680627-bdc6-473e-85f6-bb91a17e768e/RM_HeroStory-1.gif https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/7a283891-4aab-4c71-be6a-56b8def34cec/RM_Stories.png https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/2de4c56e-9223-471c-840e-d59c4ca249a2/RM_Bontle_FN.png https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/5b16ce7b-b681-4e78-a220-5decb31cfe3c/H%26M_Rolemodel-3_small.jpg https://www.emeliechengpollard.com/work/ose-co monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1589471756754-TUJ3K8OSS1MUO9V6JWOT/03b_ose.jpg Work - 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Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588863013503-QYXHDQKNGCJ6VKWLRJCT/Stockmann_Palvelut.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588942625311-X9LY7UJPRY9DZSYKT6OV/JBM_38.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588942885223-6GRLWDAZAS9HB1JLAQIH/Stockmann_Service_Signage_3.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588943401297-D1E0KPXY2RUPSRAJ89W0/VM_ServiceSignage_InStore.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1589898079391-VPCURKYDC9XNY59NBAEB/Stockmann_BrandBook_Animation_short2.gif Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588946864658-WAQH6A2OBF1X6NQYKWSH/Stockmann_Mobile_App_2.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1589896711795-GRWFX0OXUV6YU9HW55DS/Stockmann_Lahjakortit_3.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588603884429-A24FM0IIQCI8OEDO9NZF/Stockmann_kassit+ja+kukka_resize.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1583363881643-67N267JDM5PIHKOFPL28/Stockmann_Gift+Wrapping+Paper+MockUp_2.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1583364020598-TU1HDJULEKTKHXA334TW/Stockmann_Price_Indication_3.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588938877588-N633NAIW6DGRZBYM0L1V/Stockmann_webstore_box_white.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1583362438323-Y814CZWV4TOF2W570L1O/Stockmann_S.jpg Work - Stockmann - The “S” logo is a stylized representation of escalators. Its bold, graphic look and feel reflects the art deco movement, during which the iconic flagship store in Helsinki was built in 1930. Carrying such a long and rich cultural heritage, it was important to not only keep this existing part of Stockmann’s identity – but also celebrate it in an even more powerful way. In the refreshed identity, this logo becomes the key graphic element. https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588942498292-RMRVT19NCRNJ1U0RGJBJ/JBM_35.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588942522669-GZQ8J11RNYLA71PTL9UP/JBM_45.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588942706710-1K1R49QRRO3J60N4M7IC/JBM_Mens.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588942738392-VLV2WCZPLRHGT7JTNC5O/Home+2.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588943613056-PD1AADXQO46F0XSOGPFY/JBM_Mens_2.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588943793793-O5THJBKQAG6W2X3UOT6Y/Stockmann_Wayfinding_2.jpg Work - Stockmann https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588943757043-JI3CWNCI6WMQ4FR1K71M/Stockmann_VM_CeilingSign.jpg Work - Stockmann https://www.emeliechengpollard.com/work/stockmann-2pkwz monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a2b1df58-f5b2-4bec-9e70-7a7cc6ee7c82/4170A_01_391.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/5dcc4b1f-168c-48bd-bb7c-c303818a2c7c/4170A_03_1754.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/dfb04083-a981-4213-86d6-359868103558/4170B_03_1591.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/8023ff62-16b0-44e1-9633-b39b7ea4e71d/GetWarm_Instagram_animation.gif Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/b13801b0-ba77-4073-ac01-b66a8bfa805b/4170J_01_1082.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/06d9e781-51fa-44e9-a15e-13c23607f525/4170B+_01_1328.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a4252074-7c1f-4a73-a88c-fa29f215ad12/Rescan-7.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/ebb75a1f-7615-4f4d-aab1-fda0a6196850/4170A_01_401.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/51ac777a-3b38-4787-8815-37f10255cf6f/4170A_02_769-b%26n.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/24e2a596-eb01-44da-be02-1c7485127381/4170I_01_496-b%26w.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/6b5e7915-020c-4ac2-87cf-2a5a08e055fc/4170M+_B01_1410.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/aa3a1ffe-e759-45e0-9c22-42de5f5c7723/Rescan-3.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/6fa747c5-cd7a-48c1-b669-29839570b86d/4170B_02_1829.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/638537c4-01fb-400b-a5cd-8706f7441f34/4170B_03_1695-B%26W.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1ed44239-9b84-45b4-a5ed-eb1197508f4e/24HM04-55.jpg Work - H&M: Enter Autumn https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/0ee96725-83d3-4795-9adb-8ec925860f9f/Rescan-13.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/17307f71-479f-48df-a172-3d38022fb3b5/4170C+_01_059-B%26W.jpg https://www.emeliechengpollard.com/work/stockmann-2pkwz-2hpdd monthly 0.5 2025-03-15 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/8d22b57e-a68b-4164-8401-b4aea976d090/4108B_01_114.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/26986f92-7277-4303-920f-619f8c19e779/4108C_03_211.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/6c478154-4f62-4029-91f4-b4096254acf0/4108E_03_222.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/d64ace38-977f-431d-a170-7c7a67909e2b/4108D_04_051.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1742206830783-BAJUFCRAA4F68A1E4CKK/4108E_01_308.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/0e79e7eb-4b2a-458f-adb8-38d58bdbde1c/4108C_03_363.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/f08fce1a-ecd4-476e-ae86-e2e79723ef7f/4108E_02_063.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/427ac71e-c02a-49a9-9336-540ad9c228db/4108G_01_149.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a33676cd-87b1-4f28-9a73-2c37f45aa3e1/4108D_01_078.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/80d8562a-a885-4cab-be70-2bcf161396e1/4108C_01_260.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/10437007-3988-493b-9d46-ce1104d24553/4108C_01_086.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/c2280682-fe43-4b4f-b3e0-bf6e89ec8734/4108E_01_094.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/c6376137-7197-45f1-8325-338dbe354305/4108D_05_274.jpg Work - H&M: Kids Holiday Collection https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/8083d1ed-be7b-4304-9c9d-094f863c934e/4108C_03_204.jpg Work - H&M: Kids Holiday Collection https://www.emeliechengpollard.com/work/stockmann-2pkwz-89ny6 monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1740511290702-JZ6JJKOSUU3GFHX0LW1B/4133B_Surf_01_084.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/9e96435b-2871-4021-a5d1-089ada27ed4f/4133B_Surf_05_007.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a3de0183-f9a3-4681-bfb1-e5ef6728e36e/4133B_Surf_08_115.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/31244ae5-b703-4b0e-8f40-97ccca64d6ef/4133B_Surf_08_122.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/9aa320e5-5ea6-4fcf-8136-2fea82e1449c/4133B_Surf_09_064.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/0383cbd6-44f2-4558-b2a4-2f5d91d1f1f3/4133B_Surf_10_001.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/b159af7d-36b1-496a-8b04-1ac0f89c397b/HM_Surf_Stories_2.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/acaf1b7f-394f-480b-99c5-2c69856bf7df/4133B_Surf_10_118.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/52e82001-814a-487f-be46-7bfd84ab86a1/4133B_Surf_10_360.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/963b318e-cd8e-4150-b0ba-9afebac13ba3/4133B_Surf_01_314.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/2205f91d-f749-4906-90da-66267fa1f714/4133B_Surf_02_022.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/e5c3e888-59ab-44c4-ac77-5791002e9c87/4133B_Surf_06_130.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a6666d37-262f-49e0-8f59-44ef57490024/4133B_Surf_01_012.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/ec300829-f02d-4172-a70d-8dbf35ab91d1/4133B_Surf_04_113.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/ea168543-cc5c-4e01-87f8-d1576ffa0c4d/4133B_Surf_01_198.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/c046f885-e653-4b95-976b-523652633cb9/4133B_Surf_09_013.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/3671e0a7-a8ed-4fa4-97dc-57cb6c5d98e7/4133B_Surf_09_023.jpg Work - H&M: New Horizons https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a925af81-6f84-4fc9-8ef9-a4259736d589/4133B_Surf_10_307.jpg https://www.emeliechengpollard.com/work/stockmann-2pkwz-89ny6-zbcn7 monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/ad003a59-2731-4d1d-82ea-571dc402f9a0/4060H_02_133.jpg Work - H&M: Kids Spring '24 https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/cb4fff96-2da8-4ab8-8d58-d91265c5e3a0/4060H_02_001.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/c4bef740-a485-43b5-9b8e-2e0224a408fa/4060H_01_102.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/a24d5429-4fa1-4fb0-bd45-fad1f3a73720/4060H_02_160_1.jpg https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/d38b16bc-9c70-4e96-8881-58fb7dcf2a89/4060H_02_040.jpg Work - 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Laponie of Scandinavia https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588795554124-BZURGMIIK91EHI1I9042/Illustration_1.jpg Work - Laponie of Scandinavia https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588795928670-U7NSHL4KYGRYKDXPPDSQ/Laponie_Illustration_2.jpg Work - Laponie of Scandinavia https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1580823286321-PJNYM15A6AQHAEQFSIX8/Laponie_Core_7.jpg Work - Laponie of Scandinavia https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588777377452-49DCX6ESIVO1BLI8N9CQ/Laponie_Illustration_4.jpg Work - Laponie of Scandinavia https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1584917867028-LPSU7SX02FYK3HR3J80T/Laponie_TS_vert_22.11.jpg Work - Laponie of Scandinavia https://images.squarespace-cdn.com/content/v1/5e2f509ed4132d7d53aace85/1588796229103-P718R0XDE1EALPTMNWC9/Laponie_Core_2.jpg Work - Laponie of Scandinavia - Packaging is made from glass, aluminum, and paper, with a minimum of plastic. Ingredients are sourced as locally and sustainably as possible, and products are developed and manufactured in Finland and Sweden.